Omnichannel work for Unilever’s top brands worldwide.
Oliver+ / U-Studio Toronto - EC
At Oliver+, I collaborated with Unilever's beauty, care, and food and refreshments brands on numerous projects within U-Studio, Unilever's award-winning in-house agency. This involved a fast-paced remote work environment focusing on digital brand communication, including social media, ecommerce, and digital campaigns.
E-Comm team Creative Lead
I led a team of 20 designers, in order to develop several scheduled assets for ecommerce retailers like Amazon, Target, and Walmart. These materials included product images, videos, and mini reels, and often required careful coordination between my team in the West and India's at East region.
*Sizzle reel animation by Andrés Chirinos
LBP Walmart ecommerce assets.
ART DIRECTION AND RETOUCHING
A small collection of images for Walmart ecommerce product pages. These images, though made from scratch, had to leverage on already purchased assets, and had to be sent to retailer on a tight deadline.
Dove Project Diva
ART DIRECTION AND RETOUCHING
Ecommerce assets for the Dove Diva Project. Many new assets had to be created, keeping the spirit of the originally produced ones, and art direction for them to work on ecommerce kept this project interesting.
Dove D Well banners
ART DIRECTION
A collection of 120 carefully crafted banners in order to showcase Dove’s D Well Collection, for Walmart, Amazon and Target ecommerce stores.
Degree's Trinity Rodman billboards
ANIMATION
A project in order to take Degree’s collaboration with soccer star Trinity Rodman to animated billboards across the US to celebrate the Women’s 2023 Fifa World Cup.
Project Managers: Charlie Cline, Odion Ejemai
Design and animation: Rafael Castillo
Nexxus Project Nolita
ANIMATION
A collection of 16 master videos plus format adapts, in order to showcase the new Nexxus Hair Style Product collection. They would all be sponsored to different audiences and different display video specs, so they differ in style and models.
Creative Director: Robyn Dutra
Art Director: Jordan Korby
Designer: Eva Dutt
Content Manager: Rae Roderick
Project Manager: Odion Ejemai
Copywriting: Chelsea Pech
Editing and animation: Rafael Castillo, Caio Beraldi, Sebastian Serrato
Hellmann's / Best Foods More than Mayo Social Content
DESIGN / ANIMATION / EDITING / SOCIAL MEDIA
A set of social media content and ecommerce assets edited in order to display brand's More than Mayo campaign. Video edits to showcase on places such as Amazon, Reels, Meta and Tiktok, meant to showcase the quality, flavour and versatility of HM/BF mayo. Stories and some retouched images taken directly from video frames were also used in order to have additional content placed on Unilever Food Services Social media accounts.
Creative Director: Robyn Dutra
Art Director and Editor: Rafael Castillo
Content Manager: Rae Roderick
Project Manager: Odion Ejemai
Copywriting: Jane LeBlanc
Amazon PDP Ecommerce videos