Working with the world's most important denim brand.

Agencia Viva! / 2016 - 2020

These are some of the projects I worked with Levi's in projects meant for Mexico and LATAM. Most of the time either working on design and art direction, directing photo shootings, editing video or creating social media assets and campaign.

Levi's Madero

On 2018, Levi's opened its largest and most important Levi's Store in LATAM at the heart of Mexico City downtown: Madero Street. For the opening, a celebration of Mexico's City urban culture was displayed on billboards, social media, print media, and more. All of them working together to conceal one message: that Levi's had always been part of Mexico City’s downtown history.

Photographers: Dorian Ulises, Alexis Rayas. Styling by Dani Reyes

Campaign video directed by Sergio Granados, Lovster

Creative Directors / Eduardo García, Juan Pablo Manazza

Art Direction / Rafael Castillo

Mexican influencers were invited to appear in our video and social media photography. Photography displaying our brand friends was taken at several Mexico City's downtown locations, in order to celebrate Levi's flagship store arrival at the neighborhood.

Levi's Plus Size

Social media assets shooted with singer Carla Morrison, actress Estefanía Villarreal and plus size model Ana Carbajal, to promote Levi's Plus size denim jeans.

Art direction / Rafa Castillo
Photographer: Paola León

Back to School campaigns

The most important campaign in the year, is the Back to School one. Aimed toward younger audiences and their parents, this is a totally promotional campaing that takes place every summer in Mexico on retailers such as Sears.

Art Direction / Rafa Castillo

Creative Directors / Eduardo García, Juan Pablo Manazza
Campaign commercial directed by Oliver Castro (2018) // Sergio Granados (2019)
Photographers: Nico Hardy, Leonardo Medina

Art direction and social media content

Besides social media and campaign photography, I've directed other projects for the brand, such as Instagram Stories, Instagram Stickers, Product photography, graphic design, web design, banners, and more.