Elevating a traditional, beloved brand, to new heights.
Agencia Viva! / 2016 - 2020
Ferrero Rocher is a beloved brand that knows how to take advantage of its strongest attribute: the love of people towards their product. That's why over the whole year, we created beautiful imagery showcasing Ferrero Rocher's products, for people to share and express their love for them. I was the responsible to oversee all production of every asset Ferrero Rocher produced on the time being, from doing creative direction, product shots, retouch work, on site image lifting, video edit direction, animation, art direction, etc. Everyting with a tight budget.
Golden Symphony
Golden Symphony is the most important communication plattform of Ferrero Rocher Mexico. For 8 weeks, Ferrero Rocher joins Xmas festivities with special music events during their traditional Ferrero Rocher Christmas tree lighting. The festivities also include an exclusive xmas music concert, featuring talents such as Alondra de la Parra (2016) Il Volo (2017) and Carlos Rivera (2018).
Special campaign videos are produced in order to invite people to the exclusive concerts, and also to invite them to the Ferrero Rocher Xmas Tree lightings. All video assets would be then promoted through social media.
Creative & Art Direction by Juan Pablo Manazza, Rafa Castillo
Photographers: Luis Juvera
Special content for Instagram stories, such as DIY tutorials on gifting, season cards, and special videos have also been produced for Christmas season. Seasonal imagery was also produced for Ferrero's strongest season.
