A challenge for glory
Project Icaro is an idea we presented to Red Bull while I was working at Kansei Lab late 2013.
In order to communicate Red Bull's product benefits, we proposed a challenge based campaign to test them through games.
To participate in the promotion, users would have to unlock their pass at our official website by scanning a Red Bull can with their webcam or with a photo.
Extremely graphic and abstract games would require users to focus way more on the several challenges designed to test their mental abilities to their maximum. Top scorers would win special prices by Red Bull
Assimetric design inspired by militia graphics with a modern twist
Mental abstract games
to test product benefits
Get help from Red Bull's benefits to focus at this challenge
A social challenge
to find the best
Prove your skills against people around the world
Victor Castañeda, Rafael Castillo
Art direction and Web Design